Learn from the Experts - Online Marketing
The latest digital marketing news and tips from our blog.
How to Explain the Value of Your Marketing Efforts: ROI Made Simple
Do you need buy-in and ongoing support for your marketing programs from company leaders, bean counters, and number crunchers?Keep reading
Backlinks 101: What They Are and How to Get Them Right
Are backlinks still a “thing”? Maybe more so than ever!Keep reading
Featured Snippets: What They Are and How to Win at Them
Featured snippets have become a huge deal, but most marketers really don’t understand them.Keep reading
Nine More Marketing Mistakes and How to Avoid Them
Last month, we shared a list of the nine most common mistakes marketers make. It proved to be so popular — and marketers make so many errors — that we decided to do a follow-up.Keep reading
Speed Up Your Marketing Review and Approval Process
Here are some of our top tips for getting content approved quickly.Keep reading
How to Use Social Media to Get People to Check Out your Content
This article will explain how to write posts that get even the most unfocused social media scrollers to stop and take action.Keep reading
Is Your Content Marketing Keeping Up With Your Competitors'?
In this article, we’ll share some insights from the report that will help you figure out whether you’re keeping up, or falling behind, in your content marketing efforts.Keep reading
How to Set Content and Other Creative Marketing Priorities
Is your content and marketing material development process a little out of control?Keep reading
Out of Ideas? New Ways to Bring Creativity Back to Your Marketing Efforts
Here are our top ten proven ways to spark creativity and generate new ideas.Keep reading
Back to the Basics: How Storytelling Can Drive Dollars to the Bottom Line of Your Business
Business owners and most marketing professionals think in numbers and statistics.Keep reading
Seven Novel Ways to Increase Your Email Engagement Rates
Are you happy with your email engagement and response rates? For most marketers, the answer is NO, especially since more and more people are overrun with emails and ignoring them.Keep reading
Creating Your Podcast: How to Get People to Listen and Keep Listening
The podcasting universe is a crowded one and it can be almost impossible for new podcasts to break through. Hotter and trendier options can lead to people quickly abandoning them.Keep reading
New Types of Content Marketers Should Embrace in 2022
Get Ahead of the Curve, so Your Content Creators Are Ready with the New Content Types Your Consumers Will Expect.Keep reading
SEO Audit: The Ultimate Solution for Upping Your Google Ranking
Is your website getting bypassed by Google?Keep reading
E-A-T: It’s Still a Thing and Google Really Cares About It
Unless you’re new to Google optimization, you’ve probably heard about E‑A-T. It’s become one of the most important elements of search engine optimization (SEO).Keep reading
2022 Marketing Trends: Planning for the New Normal
Marketers can’t come out of a two year long pandemic that changed every aspect of people’s lives and how they do business, expecting to return to a pre-COVID marketing plan.Keep reading
SEO Best Practices: Are Your Blog Posts Improving Your SEO?
Marketers who prioritize blogging are 13x more likely to see higher ROI, according to one Hubspot report. But if your blogs aren’t seen, they won’t generate leads or engagement.Keep reading
SEO Best Practices: Are Your Meta Descriptions Optimized for SEO?
Meta descriptions are a crucial part of writing any web page, blog, or content marketing landing page you create. Here’s how to craft them for search engine optimization (SEO).Keep reading
SEO Best Practices: Does Your Content Marketing Include Hashtags?
Hashtags bring keyword optimization to life in effective social media marketing plans. Here’s why they’re helpful and what we recommends for more successful hashtag use.Keep reading
SEO Best Practices: Are You Optimizing Your YouTube Videos?
You can optimize each video on your channel by completing the fields will all relevant information. After all, video marketing is content marketing. Here’s what we suggest.Keep reading
SEO Best Practices: Is Your YouTube Channel Branded Well?
Any search engine optimization (SEO) your company does must include branding your YouTube channel. If your content is seen by users, your brand identity should be crystal clear.Keep reading
SEO Best Practices: Is Your Content Marketing Built for SEO?
Content marketing is the story of your brand. You invite people to participate in that story through carefully crafted web pages, including your home page, service pages and more.Keep reading
SEO Best Practices: Is Your Site Ranking for Branded Searches?
Ranking for local searches often goes hand in hand with branded searches, since people tend to look for information about companies in their neighborhood by name or tagline.Keep reading
SEO Best Practices: Is There a Link to a Form in Your Header?
Adding a button in your header that takes users directly to a lead capture form is an excellent improvement to website design and development, making things easier for the user.Keep reading
SEO Best Practices: Are Your Website Forms in View?
The fewer steps someone has to take to share their interest and their information with you, the more readily they’ll move through your sales funnel. Here’s how to optimize forms.Keep reading
SEO Best Practices: Is the Header Sticky for Mobile?
No business owner or marketing team wants to lose most of their potential sales and marketing leads. Incorporating a sticky header in the top nav is a simple way to prevent that.Keep reading
SEO Best Practices: Is Your Service Area Info Clear and Optimized?
Your service area is more than a single tagline or something rattled off in your elevator pitch. It’s an essential ingredient for improving local search engine optimization (SEO).Keep reading
SEO Best Practices: Is Your Website ADA Compliant?
Website accessibility makes good business sense, is ethical, and has SEO best practices baked in. Get ADA website optimization tips from our content marketing and SEO team.Keep reading
SEO Best Practices: Have You Optimized Service Pages?
Service page creation brings together content marketing and SEO for solid site performance. Get tips for outlining and linking service pages from the digital marketing team.Keep reading
SEO Best Practices: Have You Improved Your Google Star Rating?
Google My Business (GMB) reviews have a direct impact on how well you rank on search engine results pages (SERPs), which is good news for your clickthrough rate.Keep reading
SEO Best Practices: Is There a Clickable Phone Number in the Header?
More people are using their phones than ever before to access content and find people to do business with. To stay competitive, your website design and development must keep up.Keep reading
SEO Best Practices: Is Your Logo in the Header or the Hero?
Website design and development should include good logo placement. Learn where to put logos to improve search engine optimization (SEO) with these content and deisgn tips.Keep reading
SEO Best Practices: Do You Have a Heatmap Installed and Teaching You?
If you don’t have heatmapping software installed, you’re not learning as much as you could about how your website user experience impacts user behavior. Learn why it helps SEO.Keep reading
SEO Best Practices: Does the Site Feel Sterile or Human?
You never want a face-to-face meeting with a potential client or customer to feel sterile or fake. Make an effort to be personable and approachable in your content marketing.Keep reading
SEO Best Practices: Does the Main Page Show a Big Idea?
When it comes to indexing and ranking your website, Googlebot works overtime to learn what products and services you offer and if your content backs that up in a trustworthy way.Keep reading
SEO Best Practices: Is Your Site Fully Responsive?
Having a responsive website has many benefits for your user experience, your lead generation strategy, and your customers’ satisfaction. Here’s how do it with SEO best practices.Keep reading
SEO Best Practices: Are the CMS and Plugins Up to Date?
Your content management system (CMS) and website plugins are designed to deliver a smooth, engaging user experience to site visitors. But updates cause glitches and problems.Keep reading
SEO Best Practices: Is Keyword Research Good and Current?
Keyword research is a cornerstone of SEO best practices for any company doing business online. But it’s not a “set it and forget it” situation. It needs ongoing attention.Keep reading
SEO Best Practices: Is All Traffic Forced to HTTPS?
Depending on your hosting plan/platform and your website architecture, you may need to take additional steps to redirect all traffic to HTTPS:// instead of HTTP://. Here’s how.Keep reading
SEO Best Practices: Is an SSL Certificate Enabled?
An SSL certificate makes your website more secure, and helps customers and site visitors feel more comfortable browsing your site and sharing information with you.Keep reading
SEO Best Practices: Is Bing Webmaster Tools Installed?
For today’s look at SEO best practices, we examine Bing Webmaster Tools (BWT): what sets it apart from Google Search Console, setup, and how to use it for improved search rankings.Keep reading
SEO Best Practices: Is Google Search Console Installed?
Google Search Console (GSC) is a free tool designed by Google to measure your search traffic, improve site performance, and rank better in Search Engine Results Pages (SERPs).Keep reading
SEO Best Practices: Is Google Analytics Installed?
Google Analytics (GA) is a must to streamline the development and implementation of SEO best practices. Learn how to install and check for Google Analytics on your web pages.Keep reading
SEO Best Practices: Are Your Website Forms Working?
Website forms are a design element every site needs. But problems can arise with lead capture and contact forms that hurt your SEO ranking, not to mention your lead strategy.Keep reading
SEO Best Practices: Using Phone Numbers for Leads and SEO
Your phone number plays a crucial role in SEO. It adds credibility, makes you more accessible, and makes it easier for people to call, so they can start the customer journey.Keep reading
SEO Best Practices: How Is Your Website Domain Authority?
The domain authority of a website refers to its relevance for a specific subject area or industry in which someone provides products and services. And it can be measured.Keep reading
SEO Best Practices: Is Your Website "Well-Established?"
It takes time to build credibility, rank, and trust, but knowing what influences some of those factors can help you set yourself up for success with your website.Keep reading
SEO Best Practices: Is Your Domain Name a Problem?
When doing business online, domains define your territory and serve as a signpost for search engines. Just like your content, domain names should be optimized for SEO.Keep reading
SEO Best Practices: Are These Loading Errors Hurting Your Site?
Nobody wants to stay on a broken website, and that includes your customers and potential leads. Keeping sites loading correctly and quickly is the cornerstone of successful SEO.Keep reading
What’s Missing from Your Social Media Growth Plan?
Dodgeball Marketing clients have found success by building social media marketing best practices into their campaigns. Are any of these missing from your social media growth plan?Keep reading
Using “People Also Ask” (PAA) to Develop New Content
People Also Ask is a newer feature of the Search Engine Results Page (SERP) that shows the user what other questions people have about a topic or product.Keep reading
Performance Marketing: What Is the BERT Update and What Does it Mean for You?
This month, we’re looking at Google’s BERT algorithm. We’ll demystify this update and give you practical ideas for how to use it to your advantage in your marketing strategy.Keep reading
Hiring a Marketing Agency: How to Choose a Good Partner
Choosing a partner for marketing campaigns means deciding on the goals, focus, and approach your business needs.Keep reading
News Flash: Your Sales Lead Response Times Impact Close Rates
Bad news: when a lead comes in, you only have minutes to respond before the lead goes cold. Good news: you can take steps to engage right away, no matter when or how leads come in.Keep reading
Referrals and Repeat Customers: Making the Sales Funnel a Sales Hourglass
If you’re continuing to do business during a recession, whether it’s caused by a pandemic or other natural disaster, you have a lot of challenges ahead of you.Keep reading
7 Ideas to Improve Marketing As You Wait Out Covid-19
Coronavirus (COVID-19) has turned the world upside down in many ways. Many companies are temporarily closed, and employees laid off or furloughed.Keep reading
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