Design Your Way to More Click-Worthy Social Media Posts
Most business owners aren’t design pros. However, that doesn’t mean you can’t create awesome, eye-catching social media posts. This guide explains how.
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The latest digital marketing news and tips from our blog.
Most business owners aren’t design pros. However, that doesn’t mean you can’t create awesome, eye-catching social media posts. This guide explains how.
Keep readingIf you’re feeling a little behind the curve when it comes to marketing your business digitally, don’t worry! We’ve got you covered.
Keep readingIs your Google Business Profile (GBP) set up for success or failure?
Keep readingPage speed is a critical component of SEO. In this article, we’ll walk you through nine quick solutions you can use to improve your site’s page speed.
Keep readingPromotion is a critical component of running a successful business — but with prices and interest rates climbing, you may want to cut marketing costs for your small business.
Keep readingBecause landing pages are a significant contributor to business results, they should be central to your digital marketing strategy.
Keep readingIf you sell products or services, you need sales enablement. This article explains what it is and why it’s important to implement it.
Keep readingIdeally, A/B testing should yield fair and accurate data while helping you find ways to optimize your campaigns – but is this always the case?
Keep readingBusiness-to-business (B2B) buyers are changing the ways they shop. You should change the way you create marketing content for the B2B buying cycle, too.
Keep readingWe reviewed the most talked-about marketing trends of 2022 to see what could be learned from them. Some were good, some were bad, and some were just ugly.
Keep readingQuizzes constitute a powerful marketing tool. Quiz experiences get visitors involved while generating leads.
Keep readingThe way companies and consumers connect has changed a lot in the last few years.
Keep readingIf giving back isn’t part of your primary marketing strategy or operations, here are five reasons why it should be.
Keep readingHere are our top tips for dealing with some of the most significant B2B marketing issues you could be facing now and into 2023.
Keep readingWith 2022 coming to a close, now is an excellent time to plan your marketing budget for 2023.
Keep readingLeveraging proven and effective marketing strategies and tactics is the only sure way to win new business.
Keep readingVideo is becoming a bigger and more critical piece of the small- and mid-sized business marketing pie.
Keep readingDermatology practices need to promote themselves to stay ahead of the competition and remain profitable.
Keep readingThis article explains what you need to know to access an incredible array of images that people will pay attention to and that will represent your brand well.
Keep readingThis step-by-step guide explains everything you need to know to produce professional YouTube videos consumers will love.
Keep readingThis article explains how you can get five-star ratings and rave reviews that will encourage Google searchers to check you out.
Keep readingEverything you need to know to develop a logo that consumers will remember and respond to and that will stand the test of time.
Keep readingTo remain competitive, hospitals, health systems, clinics, and all types of medical practices must evolve to meet changing patient expectations.
Keep readingIf you’re not using Google Business Profile posts to market your organization, you’re missing out on a great (and free) way to promote your business.
Keep readingAre you marketing your manufacturing business on social media? If you’re not, you’re missing out on excellent leads and engaging with potential and repeat customers.
Keep readingToday, people are questioning the value and viability of former social powerhouses like Facebook and Twitter, while LinkedIn has become a top B2B marketing platform.
Keep readingRecently, Dodgeball Marketing and GoEpps CEO, Founder Michael Epps Utley, had the opportunity to sit down with Julia McLaughlin on the Agency Toolkit Podcast.
Keep readingThere are some simple things you can do in Google Business Profile, so more people will see your company in a prominent place in their search results. Check out our top five.
Keep readingEvery marketer has industry-related terms that make their skin crawl. We’ve compiled a list of marketing words and phrases we’d like banned from the lexicon.
Keep readingTaking advantage of a free Google Business Profile is a great way to increase the visibility of your organization on Google.
Keep readingDuring these crazy busy times for most marketing teams, you must get the most out of everyone working for you.
Keep readingThis article will explain what you need to know to find the right writer to meet your needs and get the content you need from them in just one or two drafts.
Keep readingIncluding quality data from reputable sources in marketing materials and content is a proven way to take them to the next level.
Keep readingWe’ve researched the top tools, apps, and tips that can make marketers more efficient, which can help reduce the extraordinary stress so many are working under.
Keep readingIf you design a website for the “typical” or “ideal” user, you could create an unsatisfying, challenging, or impossible-to-use experience for others.
Keep readingAre your marketing deadlines more like strong suggestions than hard and fast realities?
Keep readingGuest blogging done right can be a great way to increase brand awareness, earn endorsements, and get quality backlinks to your website to improve your Google search results.
Keep readingAre your blog visitors vanishing from your site too quickly? Do you have an extremely high bounce rate and low time on page?
Keep readingHow often have you found yourself sitting in front of a blank PowerPoint or Google Slides presentation, wondering: What’s next?
Keep readingThis article will provide clear and easy-to-understand definitions of many standard content marketing terms people don’t fully comprehend.
Keep readingHere’s everything you need to know to get your content marketing fully up-to-speed.
Keep readingDo you need buy-in and ongoing support for your marketing programs from company leaders, bean counters, and number crunchers?
Keep readingSEO + content has been a critical component of most marketing efforts since Google became central to people’s lives.
Keep readingAre backlinks still a “thing”? Maybe more so than ever!
Keep readingFeatured snippets have become a huge deal, but most marketers really don’t understand them.
Keep readingLast month, we shared a list of the nine most common mistakes marketers make. It proved to be so popular — and marketers make so many errors — that we decided to do a follow-up.
Keep readingHere are some of our top tips for getting content approved quickly.
Keep readingThis article will explain how to write posts that get even the most unfocused social media scrollers to stop and take action.
Keep readingIn this article, we’ll share some insights from the report that will help you figure out whether you’re keeping up, or falling behind, in your content marketing efforts.
Keep readingThe one thing most marketers have in common is that while they always try to do their best, they often make unintentional mistakes that limit their success.
Keep readingWhen was the last time you read a textbook and enjoyed it?
Keep readingWriters today have been allowed, maybe even encouraged by some mediums, to throw out their style guides and grammar books.
Keep readingIs your content and marketing material development process a little out of control?
Keep readingHere are our top ten proven ways to spark creativity and generate new ideas.
Keep readingBusiness owners and most marketing professionals think in numbers and statistics.
Keep readingAre you happy with your email engagement and response rates? For most marketers, the answer is NO, especially since more and more people are overrun with emails and ignoring them.
Keep readingThe podcasting universe is a crowded one and it can be almost impossible for new podcasts to break through. Hotter and trendier options can lead to people quickly abandoning them.
Keep readingHow people access information has changed dramatically in the last two years. People consume and engage with content in more and different ways than ever before.
Keep readingGet Ahead of the Curve, so Your Content Creators Are Ready with the New Content Types Your Consumers Will Expect.
Keep readingOver the last several years, many businesses added chatbots to their websites. At first, they seemed like a good way for visitors to get help or answers to simple questions.
Keep readingIs your website getting bypassed by Google?
Keep readingSearch engine optimization (SEO) is a very misunderstood topic. It seems like there are more lies spread about SEO than there is truthful (and helpful) information.
Keep readingUnless you’re new to Google optimization, you’ve probably heard about E‑A-T. It’s become one of the most important elements of search engine optimization (SEO).
Keep readingSocial listening is a marketing tactic that can help you gather intel on your competitors and people in your customer base and stay on top of industry trends.
Keep readingMarketers can’t come out of a two year long pandemic that changed every aspect of people’s lives and how they do business, expecting to return to a pre-COVID marketing plan.
Keep readingThe biggest mistake businesses make when they produce e‑books is that they make them about what they want to say, not what consumers care about.
Keep readingA competitive content audit is the only way to know for sure. Here’s everything you need to know to get the intel to figure out if competitors are beating you in the content game.
Keep readingToo many businesses spend unnecessary budget dollars to uncover the mysteries of Google Analytics.
Keep readingMarketers who prioritize blogging are 13x more likely to see higher ROI, according to one Hubspot report. But if your blogs aren’t seen, they won’t generate leads or engagement.
Keep readingMeta descriptions are a crucial part of writing any web page, blog, or content marketing landing page you create. Here’s how to craft them for search engine optimization (SEO).
Keep readingHashtags bring keyword optimization to life in effective social media marketing plans. Here’s why they’re helpful and what we recommends for more successful hashtag use.
Keep readingWe’re excited to share this news from GoEpps. Check out our latest press release to find out how our marketing agency continues to grow, adapt, and evolve to serve our clients.
Keep readingYou can optimize each video on your channel by completing the fields will all relevant information. After all, video marketing is content marketing. Here’s what we suggest.
Keep readingAny search engine optimization (SEO) your company does must include branding your YouTube channel. If your content is seen by users, your brand identity should be crystal clear.
Keep readingContent marketing is the story of your brand. You invite people to participate in that story through carefully crafted web pages, including your home page, service pages and more.
Keep readingPage speed, or how fast your page loads for users on their device, is a direct ranking factor. Here’s how to check your page speed, and some best practices for monitoring it.
Keep readingRanking for local searches often goes hand in hand with branded searches, since people tend to look for information about companies in their neighborhood by name or tagline.
Keep readingAdding a button in your header that takes users directly to a lead capture form is an excellent improvement to website design and development, making things easier for the user.
Keep readingThe fewer steps someone has to take to share their interest and their information with you, the more readily they’ll move through your sales funnel. Here’s how to optimize forms.
Keep readingNo business owner or marketing team wants to lose most of their potential sales and marketing leads. Incorporating a sticky header in the top nav is a simple way to prevent that.
Keep readingIs your top nav made for customer convenience? Or is it making your site more clunky and difficult to load? Use these best practices to optimize your header bar for search engines.
Keep readingYour service area is more than a single tagline or something rattled off in your elevator pitch. It’s an essential ingredient for improving local search engine optimization (SEO).
Keep readingWebsite accessibility makes good business sense, is ethical, and has SEO best practices baked in. Get ADA website optimization tips from our content marketing and SEO team.
Keep readingService page creation brings together content marketing and SEO for solid site performance. Get tips for outlining and linking service pages from the digital marketing team.
Keep readingGoogle My Business (GMB) reviews have a direct impact on how well you rank on search engine results pages (SERPs), which is good news for your clickthrough rate.
Keep readingMore people are using their phones than ever before to access content and find people to do business with. To stay competitive, your website design and development must keep up.
Keep readingWebsite design and development should include good logo placement. Learn where to put logos to improve search engine optimization (SEO) with these content and deisgn tips.
Keep readingIf you don’t have heatmapping software installed, you’re not learning as much as you could about how your website user experience impacts user behavior. Learn why it helps SEO.
Keep readingRegular website backups prevent unplanned downtime, which means fewer site crashes, better user experienced, and improved SEO outcomes. Get site backup tips you can implement now.
Keep readingYou never want a face-to-face meeting with a potential client or customer to feel sterile or fake. Make an effort to be personable and approachable in your content marketing.
Keep readingWhen it comes to indexing and ranking your website, Googlebot works overtime to learn what products and services you offer and if your content backs that up in a trustworthy way.
Keep readingHaving a responsive website has many benefits for your user experience, your lead generation strategy, and your customers’ satisfaction. Here’s how do it with SEO best practices.
Keep readingYour content management system (CMS) and website plugins are designed to deliver a smooth, engaging user experience to site visitors. But updates cause glitches and problems.
Keep readingKeyword research is a cornerstone of SEO best practices for any company doing business online. But it’s not a “set it and forget it” situation. It needs ongoing attention.
Keep readingDepending on your hosting plan/platform and your website architecture, you may need to take additional steps to redirect all traffic to HTTPS:// instead of HTTP://. Here’s how.
Keep readingAn SSL certificate makes your website more secure, and helps customers and site visitors feel more comfortable browsing your site and sharing information with you.
Keep readingFor today’s look at SEO best practices, we examine Bing Webmaster Tools (BWT): what sets it apart from Google Search Console, setup, and how to use it for improved search rankings.
Keep readingGoogle Search Console (GSC) is a free tool designed by Google to measure your search traffic, improve site performance, and rank better in Search Engine Results Pages (SERPs).
Keep readingGoogle Analytics (GA) is a must to streamline the development and implementation of SEO best practices. Learn how to install and check for Google Analytics on your web pages.
Keep readingWebsite forms are a design element every site needs. But problems can arise with lead capture and contact forms that hurt your SEO ranking, not to mention your lead strategy.
Keep readingYour phone number plays a crucial role in SEO. It adds credibility, makes you more accessible, and makes it easier for people to call, so they can start the customer journey.
Keep readingThe domain authority of a website refers to its relevance for a specific subject area or industry in which someone provides products and services. And it can be measured.
Keep readingIt takes time to build credibility, rank, and trust, but knowing what influences some of those factors can help you set yourself up for success with your website.
Keep readingWhen doing business online, domains define your territory and serve as a signpost for search engines. Just like your content, domain names should be optimized for SEO.
Keep readingNobody wants to stay on a broken website, and that includes your customers and potential leads. Keeping sites loading correctly and quickly is the cornerstone of successful SEO.
Keep readingDodgeball Marketing clients have found success by building social media marketing best practices into their campaigns. Are any of these missing from your social media growth plan?
Keep readingPeople Also Ask is a newer feature of the Search Engine Results Page (SERP) that shows the user what other questions people have about a topic or product.
Keep readingThis month, we’re looking at Google’s BERT algorithm. We’ll demystify this update and give you practical ideas for how to use it to your advantage in your marketing strategy.
Keep readingChoosing a partner for marketing campaigns means deciding on the goals, focus, and approach your business needs.
Keep readingWhen optimizing websites for search, you know monitoring performance is important. But with so many SEO metrics out there, how do you know what to watch?
Keep readingBad news: when a lead comes in, you only have minutes to respond before the lead goes cold. Good news: you can take steps to engage right away, no matter when or how leads come in.
Keep readingIf writing a company statement to address social change, be sure to get your team on board and develop concrete ways to show your support.
Keep readingIf you’re continuing to do business during a recession, whether it’s caused by a pandemic or other natural disaster, you have a lot of challenges ahead of you.
Keep readingCoronavirus (COVID-19) has turned the world upside down in many ways. Many companies are temporarily closed, and employees laid off or furloughed.
Keep readingWork with a great team of passionate, experienced professionals.