Learn from the Experts

Most busi­ness own­ers aren’t design pros. How­ev­er, that doesn’t mean you can’t cre­ate awe­some, eye-catch­ing social media posts. This guide explains how.

If you’re feel­ing a lit­tle behind the curve when it comes to mar­ket­ing your busi­ness dig­i­tal­ly, don’t wor­ry! We’ve got you covered.

Is your Google Busi­ness Pro­file (GBP) set up for suc­cess or failure?

Page speed is a crit­i­cal com­po­nent of SEO. In this arti­cle, we’ll walk you through nine quick solu­tions you can use to improve your site’s page speed.

Pro­mo­tion is a crit­i­cal com­po­nent of run­ning a suc­cess­ful busi­ness — but with prices and inter­est rates climb­ing, you may want to cut mar­ket­ing costs for your small business.

Because land­ing pages are a sig­nif­i­cant con­trib­u­tor to busi­ness results, they should be cen­tral to your dig­i­tal mar­ket­ing strategy.

If you sell prod­ucts or ser­vices, you need sales enable­ment. This arti­cle explains what it is and why it’s impor­tant to imple­ment it.

Ide­al­ly, A/B test­ing should yield fair and accu­rate data while help­ing you find ways to opti­mize your cam­paigns – but is this always the case?

Busi­ness-to-busi­ness (B2B) buy­ers are chang­ing the ways they shop. You should change the way you cre­ate mar­ket­ing con­tent for the B2B buy­ing cycle, too.

We reviewed the most talked-about mar­ket­ing trends of 2022 to see what could be learned from them. Some were good, some were bad, and some were just ugly.

Quizzes con­sti­tute a pow­er­ful mar­ket­ing tool. Quiz expe­ri­ences get vis­i­tors involved while gen­er­at­ing leads.

The way com­pa­nies and con­sumers con­nect has changed a lot in the last few years.

If giv­ing back isn’t part of your pri­ma­ry mar­ket­ing strat­e­gy or oper­a­tions, here are five rea­sons why it should be.

Here are our top tips for deal­ing with some of the most sig­nif­i­cant B2B mar­ket­ing issues you could be fac­ing now and into 2023.

With 2022 com­ing to a close, now is an excel­lent time to plan your mar­ket­ing bud­get for 2023.

Lever­ag­ing proven and effec­tive mar­ket­ing strate­gies and tac­tics is the only sure way to win new business.

Video is becom­ing a big­ger and more crit­i­cal piece of the small- and mid-sized busi­ness mar­ket­ing pie.

Der­ma­tol­ogy prac­tices need to pro­mote them­selves to stay ahead of the com­pe­ti­tion and remain profitable.

This arti­cle explains what you need to know to access an incred­i­ble array of images that peo­ple will pay atten­tion to and that will rep­re­sent your brand well.

This step-by-step guide explains every­thing you need to know to pro­duce pro­fes­sion­al YouTube videos con­sumers will love.

This arti­cle explains how you can get five-star rat­ings and rave reviews that will encour­age Google searchers to check you out.

Every­thing you need to know to devel­op a logo that con­sumers will remem­ber and respond to and that will stand the test of time.

To remain com­pet­i­tive, hos­pi­tals, health sys­tems, clin­ics, and all types of med­ical prac­tices must evolve to meet chang­ing patient expectations.

If you’re not using Google Busi­ness Pro­file posts to mar­ket your orga­ni­za­tion, you’re miss­ing out on a great (and free) way to pro­mote your business.

Are you mar­ket­ing your man­u­fac­tur­ing busi­ness on social media? If you’re not, you’re miss­ing out on excel­lent leads and engag­ing with poten­tial and repeat customers.

Today, peo­ple are ques­tion­ing the val­ue and via­bil­i­ty of for­mer social pow­er­hous­es like Face­book and Twit­ter, while LinkedIn has become a top B2B mar­ket­ing platform.

Recent­ly, Dodge­ball Mar­ket­ing and GoEpps CEO, Founder Michael Epps Utley, had the oppor­tu­ni­ty to sit down with Julia McLaugh­lin on the Agency Toolk­it Podcast.

There are some sim­ple things you can do in Google Busi­ness Pro­file, so more peo­ple will see your com­pa­ny in a promi­nent place in their search results. Check out our top five.

Every mar­keter has indus­try-relat­ed terms that make their skin crawl. We’ve com­piled a list of mar­ket­ing words and phras­es we’d like banned from the lexicon.

Tak­ing advan­tage of a free Google Busi­ness Pro­file is a great way to increase the vis­i­bil­i­ty of your orga­ni­za­tion on Google.

Dur­ing these crazy busy times for most mar­ket­ing teams, you must get the most out of every­one work­ing for you.

This arti­cle will explain what you need to know to find the right writer to meet your needs and get the con­tent you need from them in just one or two drafts.

Includ­ing qual­i­ty data from rep­utable sources in mar­ket­ing mate­ri­als and con­tent is a proven way to take them to the next level.

We’ve researched the top tools, apps, and tips that can make mar­keters more effi­cient, which can help reduce the extra­or­di­nary stress so many are work­ing under.

If you design a web­site for the ​“typ­i­cal” or ​“ide­al” user, you could cre­ate an unsat­is­fy­ing, chal­leng­ing, or impos­si­ble-to-use expe­ri­ence for others.

Are your mar­ket­ing dead­lines more like strong sug­ges­tions than hard and fast realities?

Guest blog­ging done right can be a great way to increase brand aware­ness, earn endorse­ments, and get qual­i­ty back­links to your web­site to improve your Google search results.

Are your blog vis­i­tors van­ish­ing from your site too quick­ly? Do you have an extreme­ly high bounce rate and low time on page?

How often have you found your­self sit­ting in front of a blank Pow­er­Point or Google Slides pre­sen­ta­tion, won­der­ing: What’s next?

This arti­cle will pro­vide clear and easy-to-under­stand def­i­n­i­tions of many stan­dard con­tent mar­ket­ing terms peo­ple don’t ful­ly comprehend.

Here’s every­thing you need to know to get your con­tent mar­ket­ing ful­ly up-to-speed.

Do you need buy-in and ongo­ing sup­port for your mar­ket­ing pro­grams from com­pa­ny lead­ers, bean coun­ters, and num­ber crunchers?

SEO + con­tent has been a crit­i­cal com­po­nent of most mar­ket­ing efforts since Google became cen­tral to people’s lives.

Are back­links still a ​“thing”? Maybe more so than ever!

Fea­tured snip­pets have become a huge deal, but most mar­keters real­ly don’t under­stand them.

Last month, we shared a list of the nine most com­mon mis­takes mar­keters make. It proved to be so pop­u­lar — and mar­keters make so many errors — that we decid­ed to do a follow-up.

Here are some of our top tips for get­ting con­tent approved quickly.

This arti­cle will explain how to write posts that get even the most unfo­cused social media scrollers to stop and take action.

In this arti­cle, we’ll share some insights from the report that will help you fig­ure out whether you’re keep­ing up, or falling behind, in your con­tent mar­ket­ing efforts.

The one thing most mar­keters have in com­mon is that while they always try to do their best, they often make unin­ten­tion­al mis­takes that lim­it their success.

When was the last time you read a text­book and enjoyed it?

Writ­ers today have been allowed, maybe even encour­aged by some medi­ums, to throw out their style guides and gram­mar books.

Is your con­tent and mar­ket­ing mate­r­i­al devel­op­ment process a lit­tle out of control?

Here are our top ten proven ways to spark cre­ativ­i­ty and gen­er­ate new ideas.

Busi­ness own­ers and most mar­ket­ing pro­fes­sion­als think in num­bers and statistics.

Are you hap­py with your email engage­ment and response rates? For most mar­keters, the answer is NO, espe­cial­ly since more and more peo­ple are over­run with emails and ignor­ing them.

The pod­cast­ing uni­verse is a crowd­ed one and it can be almost impos­si­ble for new pod­casts to break through. Hot­ter and trendi­er options can lead to peo­ple quick­ly aban­don­ing them.

How peo­ple access infor­ma­tion has changed dra­mat­i­cal­ly in the last two years. Peo­ple con­sume and engage with con­tent in more and dif­fer­ent ways than ever before.

Get Ahead of the Curve, so Your Con­tent Cre­ators Are Ready with the New Con­tent Types Your Con­sumers Will Expect.

Over the last sev­er­al years, many busi­ness­es added chat­bots to their web­sites. At first, they seemed like a good way for vis­i­tors to get help or answers to sim­ple questions.

Is your web­site get­ting bypassed by Google?

Search engine opti­miza­tion (SEO) is a very mis­un­der­stood top­ic. It seems like there are more lies spread about SEO than there is truth­ful (and help­ful) information.

Unless you’re new to Google opti­miza­tion, you’ve prob­a­bly heard about E‑A-T. It’s become one of the most impor­tant ele­ments of search engine opti­miza­tion (SEO).

Social lis­ten­ing is a mar­ket­ing tac­tic that can help you gath­er intel on your com­peti­tors and peo­ple in your cus­tomer base and stay on top of indus­try trends.

Mar­keters can’t come out of a two year long pan­dem­ic that changed every aspect of people’s lives and how they do busi­ness, expect­ing to return to a pre-COVID mar­ket­ing plan.

The biggest mis­take busi­ness­es make when they pro­duce e‑books is that they make them about what they want to say, not what con­sumers care about.

A com­pet­i­tive con­tent audit is the only way to know for sure. Here’s every­thing you need to know to get the intel to fig­ure out if com­peti­tors are beat­ing you in the con­tent game.

Too many busi­ness­es spend unnec­es­sary bud­get dol­lars to uncov­er the mys­ter­ies of Google Analytics.

Mar­keters who pri­or­i­tize blog­ging are 13x more like­ly to see high­er ROI, accord­ing to one Hub­spot report. But if your blogs aren’t seen, they won’t gen­er­ate leads or engagement.

Meta descrip­tions are a cru­cial part of writ­ing any web page, blog, or con­tent mar­ket­ing land­ing page you cre­ate. Here’s how to craft them for search engine opti­miza­tion (SEO).

Hash­tags bring key­word opti­miza­tion to life in effec­tive social media mar­ket­ing plans. Here’s why they’re help­ful and what we rec­om­mends for more suc­cess­ful hash­tag use.

We’re excit­ed to share this news from GoEpps. Check out our lat­est press release to find out how our mar­ket­ing agency con­tin­ues to grow, adapt, and evolve to serve our clients.

You can opti­mize each video on your chan­nel by com­plet­ing the fields will all rel­e­vant infor­ma­tion. After all, video mar­ket­ing is con­tent mar­ket­ing. Here’s what we suggest.

Any search engine opti­miza­tion (SEO) your com­pa­ny does must include brand­ing your YouTube chan­nel. If your con­tent is seen by users, your brand iden­ti­ty should be crys­tal clear.

Con­tent mar­ket­ing is the sto­ry of your brand. You invite peo­ple to par­tic­i­pate in that sto­ry through care­ful­ly craft­ed web pages, includ­ing your home page, ser­vice pages and more.

Page speed, or how fast your page loads for users on their device, is a direct rank­ing fac­tor. Here’s how to check your page speed, and some best prac­tices for mon­i­tor­ing it.

Rank­ing for local search­es often goes hand in hand with brand­ed search­es, since peo­ple tend to look for infor­ma­tion about com­pa­nies in their neigh­bor­hood by name or tagline.

Adding a but­ton in your head­er that takes users direct­ly to a lead cap­ture form is an excel­lent improve­ment to web­site design and devel­op­ment, mak­ing things eas­i­er for the user.

The few­er steps some­one has to take to share their inter­est and their infor­ma­tion with you, the more read­i­ly they’ll move through your sales fun­nel. Here’s how to opti­mize forms.

No busi­ness own­er or mar­ket­ing team wants to lose most of their poten­tial sales and mar­ket­ing leads. Incor­po­rat­ing a sticky head­er in the top nav is a sim­ple way to pre­vent that.

Is your top nav made for cus­tomer con­ve­nience? Or is it mak­ing your site more clunky and dif­fi­cult to load? Use these best prac­tices to opti­mize your head­er bar for search engines.

Your ser­vice area is more than a sin­gle tagline or some­thing rat­tled off in your ele­va­tor pitch. It’s an essen­tial ingre­di­ent for improv­ing local search engine opti­miza­tion (SEO).

Web­site acces­si­bil­i­ty makes good busi­ness sense, is eth­i­cal, and has SEO best prac­tices baked in. Get ADA web­site opti­miza­tion tips from our con­tent mar­ket­ing and SEO team.

Ser­vice page cre­ation brings togeth­er con­tent mar­ket­ing and SEO for sol­id site per­for­mance. Get tips for out­lin­ing and link­ing ser­vice pages from the dig­i­tal mar­ket­ing team.

Google My Busi­ness (GMB) reviews have a direct impact on how well you rank on search engine results pages (SERPs), which is good news for your click­through rate.

More peo­ple are using their phones than ever before to access con­tent and find peo­ple to do busi­ness with. To stay com­pet­i­tive, your web­site design and devel­op­ment must keep up.

Web­site design and devel­op­ment should include good logo place­ment. Learn where to put logos to improve search engine opti­miza­tion (SEO) with these con­tent and deis­gn tips.

If you don’t have heatmap­ping soft­ware installed, you’re not learn­ing as much as you could about how your web­site user expe­ri­ence impacts user behav­ior. Learn why it helps SEO.

Reg­u­lar web­site back­ups pre­vent unplanned down­time, which means few­er site crash­es, bet­ter user expe­ri­enced, and improved SEO out­comes. Get site back­up tips you can imple­ment now.

You nev­er want a face-to-face meet­ing with a poten­tial client or cus­tomer to feel ster­ile or fake. Make an effort to be per­son­able and approach­able in your con­tent marketing.

When it comes to index­ing and rank­ing your web­site, Google­bot works over­time to learn what prod­ucts and ser­vices you offer and if your con­tent backs that up in a trust­wor­thy way.

Hav­ing a respon­sive web­site has many ben­e­fits for your user expe­ri­ence, your lead gen­er­a­tion strat­e­gy, and your cus­tomers’ sat­is­fac­tion. Here’s how do it with SEO best practices.

Your con­tent man­age­ment sys­tem (CMS) and web­site plu­g­ins are designed to deliv­er a smooth, engag­ing user expe­ri­ence to site vis­i­tors. But updates cause glitch­es and problems.

Key­word research is a cor­ner­stone of SEO best prac­tices for any com­pa­ny doing busi­ness online. But it’s not a ​“set it and for­get it” sit­u­a­tion. It needs ongo­ing attention.

Depend­ing on your host­ing plan/​platform and your web­site archi­tec­ture, you may need to take addi­tion­al steps to redi­rect all traf­fic to HTTPS:// instead of HTTP://. Here’s how.

An SSL cer­tifi­cate makes your web­site more secure, and helps cus­tomers and site vis­i­tors feel more com­fort­able brows­ing your site and shar­ing infor­ma­tion with you.

For today’s look at SEO best prac­tices, we exam­ine Bing Web­mas­ter Tools (BWT): what sets it apart from Google Search Con­sole, set­up, and how to use it for improved search rankings.

Google Search Con­sole (GSC) is a free tool designed by Google to mea­sure your search traf­fic, improve site per­for­mance, and rank bet­ter in Search Engine Results Pages (SERPs).

Google Ana­lyt­ics (GA) is a must to stream­line the devel­op­ment and imple­men­ta­tion of SEO best prac­tices. Learn how to install and check for Google Ana­lyt­ics on your web pages.

Web­site forms are a design ele­ment every site needs. But prob­lems can arise with lead cap­ture and con­tact forms that hurt your SEO rank­ing, not to men­tion your lead strategy.

Your phone num­ber plays a cru­cial role in SEO. It adds cred­i­bil­i­ty, makes you more acces­si­ble, and makes it eas­i­er for peo­ple to call, so they can start the cus­tomer journey.

The domain author­i­ty of a web­site refers to its rel­e­vance for a spe­cif­ic sub­ject area or indus­try in which some­one pro­vides prod­ucts and ser­vices. And it can be measured.

It takes time to build cred­i­bil­i­ty, rank, and trust, but know­ing what influ­ences some of those fac­tors can help you set your­self up for suc­cess with your website.

When doing busi­ness online, domains define your ter­ri­to­ry and serve as a sign­post for search engines. Just like your con­tent, domain names should be opti­mized for SEO.

Nobody wants to stay on a bro­ken web­site, and that includes your cus­tomers and poten­tial leads. Keep­ing sites load­ing cor­rect­ly and quick­ly is the cor­ner­stone of suc­cess­ful SEO.

Dodge­ball Mar­ket­ing clients have found suc­cess by build­ing social media mar­ket­ing best prac­tices into their cam­paigns. Are any of these miss­ing from your social media growth plan?

Peo­ple Also Ask is a new­er fea­ture of the Search Engine Results Page (SERP) that shows the user what oth­er ques­tions peo­ple have about a top­ic or product.

This month, we’re look­ing at Google’s BERT algo­rithm. We’ll demys­ti­fy this update and give you prac­ti­cal ideas for how to use it to your advan­tage in your mar­ket­ing strategy.

Choos­ing a part­ner for mar­ket­ing cam­paigns means decid­ing on the goals, focus, and approach your busi­ness needs.

When opti­miz­ing web­sites for search, you know mon­i­tor­ing per­for­mance is impor­tant. But with so many SEO met­rics out there, how do you know what to watch?

Bad news: when a lead comes in, you only have min­utes to respond before the lead goes cold. Good news: you can take steps to engage right away, no mat­ter when or how leads come in.

If writ­ing a com­pa­ny state­ment to address social change, be sure to get your team on board and devel­op con­crete ways to show your support.

If you’re con­tin­u­ing to do busi­ness dur­ing a reces­sion, whether it’s caused by a pan­dem­ic or oth­er nat­ur­al dis­as­ter, you have a lot of chal­lenges ahead of you.

Coro­n­avirus (COVID-19) has turned the world upside down in many ways. Many com­pa­nies are tem­porar­i­ly closed, and employ­ees laid off or furloughed.