Learn from the Experts - Digital Marketing

Pro­mo­tion is a crit­i­cal com­po­nent of run­ning a suc­cess­ful busi­ness — but with prices and inter­est rates climb­ing, you may want to cut mar­ket­ing costs for your small business.

Because land­ing pages are a sig­nif­i­cant con­trib­u­tor to busi­ness results, they should be cen­tral to your dig­i­tal mar­ket­ing strategy.

Ide­al­ly, A/B test­ing should yield fair and accu­rate data while help­ing you find ways to opti­mize your cam­paigns – but is this always the case?

We reviewed the most talked-about mar­ket­ing trends of 2022 to see what could be learned from them. Some were good, some were bad, and some were just ugly.

Quizzes con­sti­tute a pow­er­ful mar­ket­ing tool. Quiz expe­ri­ences get vis­i­tors involved while gen­er­at­ing leads.

The way com­pa­nies and con­sumers con­nect has changed a lot in the last few years.

Video is becom­ing a big­ger and more crit­i­cal piece of the small- and mid-sized busi­ness mar­ket­ing pie.

This arti­cle explains what you need to know to access an incred­i­ble array of images that peo­ple will pay atten­tion to and that will rep­re­sent your brand well.

This step-by-step guide explains every­thing you need to know to pro­duce pro­fes­sion­al YouTube videos con­sumers will love.

Every­thing you need to know to devel­op a logo that con­sumers will remem­ber and respond to and that will stand the test of time.

To remain com­pet­i­tive, hos­pi­tals, health sys­tems, clin­ics, and all types of med­ical prac­tices must evolve to meet chang­ing patient expectations.

Every mar­keter has indus­try-relat­ed terms that make their skin crawl. We’ve com­piled a list of mar­ket­ing words and phras­es we’d like banned from the lexicon.

Includ­ing qual­i­ty data from rep­utable sources in mar­ket­ing mate­ri­als and con­tent is a proven way to take them to the next level.

If you design a web­site for the ​“typ­i­cal” or ​“ide­al” user, you could cre­ate an unsat­is­fy­ing, chal­leng­ing, or impos­si­ble-to-use expe­ri­ence for others.

Are your mar­ket­ing dead­lines more like strong sug­ges­tions than hard and fast realities?